01 · website speed optimization
We find what slows your site down and fix it: images, scripts, caching, server, database, third-party widgets. We compare by Core Web Vitals and real-visitor data, not by eye
A landing page and a CMS-based store have different bottlenecks. First we look at what the site runs on and how it is built, then decide what to fix
A do-everything theme, a page builder and thirty plugins, each loading its own styles and scripts on every page
Heavy components, caching switched off and an ERP sync that loads the server during business hours
A catalog of thousands of products, filters and a cart: here a slow page means an abandoned purchase
The click is already paid for. If the first screen takes five seconds, people close the tab before they see the offer
News, blogs, article libraries: hundreds of images and embedded videos, ads and social widgets
A modern stack doesn’t guarantee speed: a huge bundle, data loaded in the browser, a page that jumps around
Six steps from the first measurement to the next. Every change can be verified with numbers, not taken on faith
We look at the home page, catalog, product page and the pages your ads point to. We record LCP, INP and CLS on mobile and desktop so there is something to compare against later
We break the load down request by request: what loads first, what blocks rendering, how long the server takes to respond. The result is a list of causes ranked by impact
We convert images to WebP and AVIF, serve the right size for each screen and defer everything below the first screen. Fonts are loaded so the text shows up right away
We remove the excess, defer chats, trackers and widgets until the first interaction, and combine and minify styles. Anything that affects inquiries and analytics gets checked separately
We turn on page caching and compression, add indexes for slow queries and connect a CDN if needed. If hosting is the bottleneck, we say so and offer options
We compare the same pages with the same tools. A month later we look at real-visitor data: it shows how the site performs for people, not in a test
A lab test shows what to fix, and visitor data shows how the site performs for people on their own phones. We look at both
Tools and technologies: PageSpeed Insights, Core Web Vitals, Analytics, Search Console, CDN, Caching, WebP and AVIF, Compression
Real-visitor data takes about a month to build up, and not every site has it: with low traffic we rely on lab tests and the page load report in your analytics. We compare identical measurements before and after
Six causes we find in almost every audit. There are usually several at once, and the order you fix them in matters more than how many there are
A 5 MB camera photo, only scaled down in the layout. The phone downloads the whole file to show a palm-sized thumbnail
Chat, live support, a quiz, pixels, maps, a reviews widget. Each pulls in its own files and ties up the browser while the visitor tries to tap a button
The server rebuilds the same page from scratch for every visitor. When ad traffic surges, the site starts taking seconds to respond
A budget plan, an old PHP version, a server far from visitors. No code optimization helps if the server takes more than a second to respond
The catalog filter scans the entire product table. With a hundred products nobody notices; with ten thousand the page thinks for several seconds
Five font weights and a slider of huge photos on the first screen. The text appears last, and blocks jump around while everything finishes loading
The cost depends on scope. We send a detailed estimate after the first measurement and don't change it after kickoff unless the scope changes
Custom quote
from 3 days
Custom quote
1–2 weeks
Custom quote
from 3 weeks
We get access to the site and hosting, measure the key pages and send an estimate with a plan the next day
First, whatever gives the most for the least effort. You see what we change and why
We make every change on a staging copy and check forms, cart and trackers. The live site stays untouched
We move the changes to the live site, deliver a before-and-after report, and a month later review real-visitor data
Open 01 of 07
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Ask on TelegramWe don’t promise a number before the audit
The score depends on the theme, third-party scripts and hosting. After measuring, we tell you what is realistic and what has to change to get there. Load time for real people matters more than the score, and that is what we treat as the main result
It depends on scope; the estimate comes after measurement
A typical WordPress or CMS site usually takes one to two weeks. Stores and portals with a large database take from three weeks. We send an exact estimate after measuring, and it doesn’t change unless the scope changes
We work on a copy and check what matters
Every change is made on a staging copy. Before deploying we check inquiry forms, the cart, payments and analytics goals. We deploy at a quiet time and keep a backup so we can roll back in minutes
Sometimes, but it is usually half the solution
A WordPress caching plugin is useful, and we configure it. But it won’t shrink a 5 MB photo, remove an unnecessary widget or speed up a database query. And bad settings in such a plugin often break layouts and forms
Three speed metrics from the visitor’s point of view
LCP is how fast the main block appears, INP is how fast the site responds to a tap, CLS is whether blocks jump around while loading. Google collects them from real Chrome users, and your analytics shows how long your pages take to load
Only if it is the bottleneck
First we check the server response time and whether resources are sufficient. If the problem is the plan or an old PHP version, we show it in numbers and offer options. We handle the move ourselves, with no downtime
Yes, speed work is done fully remotely
Speed optimization only needs access to the site and hosting, so location doesn’t matter. We hold calls during business hours and send reports in writing
Send us your site's address and tell us what it runs on. We reply within two hours during business hours and send a plan and an estimate after measuring