01 · promo websites

Promo websitesfor campaigns and launches

Promos for a product, a sale or an event: bold presentation, animation, receipts and promo codes and a site that survives launch day. We hit the start date and switch off on the end date

Timeline
from 2 weeks

Mechanic first, visuals second

Every promo site starts with one question: what should the participant do? Buy, upload a receipt, submit an entry or come to an event. Everything else follows from that

  • 01

    Product launch

    A new flavor, a new model, a new app. The promo has to show the product so people want to try it, without getting lost on the main brand site

    • Product animation on the first screen
    • Countdown to the sales start
    • Where to buy: stores and marketplaces
    • Sign-ups before launch
  • 02

    Seasonal sale

    A holiday discount or a two-week sale. The terms must be clear in a second, and the site must switch off exactly on the last day

    • Sale terms on one screen
    • Catalog of participating products
    • Countdown to the end of the sale
    • Automatic shutdown by date
  • 03

    Receipts and promo codes

    Buy the product, upload the receipt or enter the code from the pack, win a prize. What matters here is not design but fair checks and protection from duplicates

    • Receipt upload by photo or QR code
    • Code checks and duplicate protection
    • Participant account
    • Moderation of disputed receipts
  • 04

    Prize draw

    Prizes are drawn among participants under rules approved by the organizer. The site takes entries and shows the results, and the way winners are picked is set in advance

    • Official rules page
    • Sign-up with data processing consent
    • Winners published as the rules say
    • Participant export for the organizer
  • 05

    Creative contest

    A photo, a video, a recipe or a story. Participants submit entries and a jury picks the best, so the site needs uploads, moderation and a gallery

    • Entry upload with format checks
    • Moderation before publishing
    • Gallery of entries
    • Jury workspace with scoring
  • 06

    Event or festival

    There is a date, a venue and a program. Before the event the site collects registrations, on the day it handles the rush, and afterwards it keeps the photos and results

    • Program and venue map
    • Registration with an email and a QR ticket
    • Reminders the day before
    • Photos and results after the event

The participant journey from banner to prize

Six steps of one campaign. At each one people know what to do next and don't drop off halfway

  1. 01Banner, post, packaging

    Sees the ad

    Someone spots the campaign on social media, in a newsletter or on the packaging. A link or QR code leads straight to the promo, not to the brand’s home page

  2. 02First screen

    Enters the campaign

    Animation, the product up close and one “Take part” button. Everything loads fast on mobile data — most participants come from a phone

  3. 03Rules and dates

    Reads the terms

    What to buy, by what date, which prizes and how to claim them. The full official rules open in one click — the organizer writes them, we make them easy to read

  4. 04Receipt, code or entry

    Enters

    Uploads a receipt, enters a promo code or submits a contest entry. The form says right away whether the code was accepted, and the data consent is not hidden in fine print

  5. 05Account and notifications

    Gets the results

    The participant account shows receipt status and prizes won. We publish winners in the order and on the dates set out in the rules, and participants get an email

  6. 06After the campaign

    Stays with the brand

    The campaign is over: the site shows the results and leads to the main site or the store. Subscribers who opted in to marketing stay in your database

What a promo site includes

  1. 01Campaign concept and scenario
  2. 02Design of the first screen and key blocks
  3. 03Product and transition animation
  4. 04Official rules and dates page
  5. 05Sign-up, receipts or promo codes
  6. 06Personal data processing consent
  7. 07Protection from fraud and repeat codes
  8. 08Analytics with goals and campaign UTM tags
  9. 09Load testing before launch
  10. 10Shutdown by date and a results page

The mechanic works, the ads are tracked

Animation, receipts, codes and draws live on the site; ad tags, newsletters and Telegram work around it. You see which channel brought in participants

Promo site mechanics and channels: Animation, Prize draws, Receipts, Promo codes, Analytics, Social ads, Telegram, Email newsletters

A promo lives for weeks, not years. If you need a permanent page for ads, see landing page development. Before launch we run the mechanic ourselves, from receipt to prize

What we settle before launch

A promo gets no second try: the start date is set, the ads are paid for. Six things we decide before launch, not on the day things go wrong

  • Official rules and terms

    The organizer writes the terms of entry, dates, prizes and how they are awarded together with their lawyer. We show early on which parts of the rules have to work on the site, and make the site follow them exactly

  • Launch-day traffic

    The newsletter goes out, the post goes live — and everyone shows up in the same minute. Before launch we load-test the site, serve images and video from fast delivery, and a receipt-check queue keeps the server from going down

  • Fraud protection

    One receipt, one entry; codes are checked against a list, repeats and suspicious series go to manual review. Bot protection sits on sign-up and uploads without getting in the way of real participants

  • Data processing consent

    A separate checkbox for personal data processing and another for marketing emails, with the privacy policy right next to the form. Participant data is stored in line with personal data protection laws

  • Ad disclosures and end date

    Where ads need disclosure labels, we agree on them with your lawyer or agency and put them in the right places. The entry deadline is fixed in advance — the site closes registration on its own

  • What stays after the campaign

    A results page, a contest archive, a participant export for the organizer. We agree up front how long the site lives after the campaign and when data that is no longer needed gets deleted

Promo websites: packages

The cost depends on the mechanic, not the page count. We send an estimate the day after the brief along with an answer on whether we can make the date

  • Launch promo

    Custom quote

    2–3 weeks

    • One bold product page
    • First-screen animation
    • Sign-up or inquiry form
    • Analytics with goals and tags
    Get an estimate
  • Promo with a mechanic

    Custom quote

    4–5 weeks

    • Receipt or promo code entry
    • Participant account
    • Rules and results pages
    • Fraud protection and load testing
    Get an estimate
  • Large campaign

    Custom quote

    from 6 weeks

    • Several mechanics and stages
    • Moderator and jury workspace
    • QR receipt checks and exports
    • Support for the whole campaign
    Get an estimate

What drives the cost

  • Complex animation, a 3D product model or a special project with a game
  • Receipt verification through third-party receipt-check services
  • Several draw waves and prizes at different levels
  • Versions of the site in several languages or for different regions
  • Team on call on launch day and on campaign weekends

How a project runs

  1. 01

    Brief and estimate

    1–2 days

    A 30-minute call: product, mechanic, prizes, start date and end date. The next day we send an estimate and tell you honestly whether we can make your deadline

  2. 02

    Scenario and prototype

    3–5 days

    We map the participant journey step by step and check it against the official rules. Changes happen on the prototype, while they are quick and cheap

  3. 03

    Design and development

    per estimate

    First the hero screen and animation, then the mechanic and the account. Everything is on a staging site, and you can run test receipts and codes yourself

  4. 04

    Launch and support

    until the campaign ends

    Load testing, launch on the set day, close watch over the first hours. We support the site until the campaign ends and switch it off on schedule

Common questions

Open 01 of 07

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  1. It depends on the mechanic

    A bold launch page with animation and a form takes two to three weeks. A promo with receipt or promo code entry, a participant account and fraud protection takes four to five weeks. A large campaign with several mechanics, moderation and ongoing support starts at six weeks. The cost depends on scope: you get a fixed estimate the day after the brief

  2. A promo is a campaign with a deadline and a mechanic

    A landing page runs for a long time and collects leads for one offer from ads. A promo site lives as long as the campaign does: it has a start date, an entry mechanic, rules and a shutdown date. If you need a permanent sales page, see the landing page development section on our site

  3. Tell us the deadline at the brief

    Promo launch dates rarely move, so the timeline is the first thing we discuss. If not everything fits by the date, we suggest launching the core mechanic on time and shipping extra blocks right after. We won’t promise a deadline we can’t meet

  4. No — you are the organizer, we build the site

    The official rules, prize terms and tax matters stay with the organizer and their lawyer. We build a site that works strictly by those rules: it takes entries within the set dates, stores participant data, publishes results in the set order and provides exports for the organizer

  5. Code checks, limits and manual moderation

    Each code and receipt can be registered only once, attempts are limited, and forms have bot protection. Suspicious series of entries are not silently rejected — they go to a moderator. Every action is logged, so any disputed case can be traced

  6. We load-test before launch

    Before launch we test the site under the load expected from your media plan and see where it slows down. Heavy images and video are served fast, receipt checks run through a queue. On launch day the team is on call and watching the site

  7. Results, archive or shutdown — agreed in advance

    Registration closes on the date set in the rules. After that the site shows the results and leads to the main site or the store, or shuts down completely. We hand the participant export to the organizer and delete data that is no longer needed within the agreed time. The source code and access stay with you

Let's discuss your campaign

Tell us what you're promoting, what the mechanic is and when you launch. We reply within two hours during business hours and send an estimate the next day

Type of promo

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