01 · website redesign
Not just “make it pretty”: we rework the structure, speed and customer path while keeping what already brings in leads. First an audit of the site and analytics, then design and a migration with redirects
A rebrand and leaving a site builder are different jobs with different risks. Every redesign starts with what exactly is getting in the way right now
People arrive from search, but the site looks older than the company. The key is to refresh the look without breaking what already brings in clients
You need a calculator, a filter or a CRM connection, and the template won’t allow it. We move you to your own platform and bring everything you have built along
Pages take five seconds to load, plugins conflict, updates are scary. Here modernization starts with the code, not the visuals
The new logo, colors and name are already on paper, but the site still wears the old look. We carry the brand across every page, not just the header
Tiny buttons, a menu that won’t open, a form that slides off the edge. Most visitors come from a phone and leave before they finish reading
Separate sites for services, branches or old brands compete with each other in search. We merge them into one and consolidate the URLs
Six steps to redesign an old site. First we see what works, and only then decide what to change
We review analytics and webmaster tools: where people come from, which pages generate leads, where they drop off. We measure speed and check the mobile version
Every page gets a label: keep, rework, merge or remove. Anything that brings traffic and leads is never touched blindly
Sections, menus and block order as gray boxes. The client’s path to an inquiry gets shorter, and the pages that matter stay in place
The home page and inner templates for desktop and mobile, with your real copy. Changes happen before development, while they are still cheap
Development on a staging site, migration of copy, meta tags and reviews. Every changed URL gets a 301 redirect
We switch the domain and check indexing and goals. For the first weeks we watch rankings and leads and compare them with the old site
Before work starts we record the old site's metrics, after launch the new one's. We compare numbers, not a feeling that “it looks nicer”
What we check before and after the redesign: Analytics, Webmaster tools, Redirect map, Load speed, Indexing, Goals and leads, Reviews and content, Mobile version
For the audit we need guest access to your analytics and webmaster tools. If the old site has no analytics, we set it up before work starts so there is something to compare against. Without a “before” baseline, nobody can honestly say things got better
Sites drop in search after a migration not because of the new design but because of small things someone forgot. We go through them from a checklist
If a page URL changes, the old one doesn’t return an error — it points to the new one with a 301 redirect. Search engines carry over the accumulated weight, and a visitor from a bookmark lands in the right place
Titles, descriptions and copy of pages that already rank are carried over as is. We rewrite only what we decided to improve, and we know exactly where
The staging version is hidden from search; at switchover we lift the block and check robots.txt and the sitemap. A forgotten block is a common reason redesigns fail
Menus, in-text links and breadcrumbs point straight to the new pages, with no redirect chains or dead links
Form submission, call, messenger click — every goal fires on the new site just as on the old one. Otherwise there is nothing to compare before and after
After launch we monitor rankings, indexing and errors in webmaster tools. If a page drops, we look into it right away, not a quarter later
The cost depends on the number of templates, the migration volume and a platform change. We send an estimate after the audit and don't change it after kickoff unless the scope changes
Custom quote
4–5 weeks
Custom quote
6–8 weeks
Custom quote
from 10 weeks
A 30-minute call and access to your analytics and webmaster tools. We send an audit of the current site and an estimate broken into stages
A prototype of the new structure, then mockups of the home page and templates. Changes happen before development, not after
We build the site on a staging address, migrate content and prepare redirects. Each stage is signed off
We switch the domain and watch indexing, rankings and leads. A month of support is included
Open 01 of 07
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Ask on TelegramThe exact figure comes after the audit
The cost depends on the number of templates, the migration volume and whether the platform changes. A redesign on the same platform, a move to a new one, and a store or multi-site merge are three very different scopes. We send an estimate after the audit and don’t change it unless the scope changes
Yes, if the other pages can keep up with it
A home page redesign makes sense when the inner pages are in good shape. If the new home page would look sharply different from the rest of the site, we will tell you at the audit. The cost of that work is set after the audit, before kickoff
We do everything to prevent it, but nobody can guarantee search results
Rankings are most often lost because of changed URLs without redirects, lost copy and a forgotten indexing block. We cover all of that from a checklist and watch rankings for the first weeks. Nobody who is honest about search guarantees positions
Yes: update the theme or move to a new platform
If WordPress is coping, we redesign on it: a new theme, plugin cleanup, speed work. If the site is held back by plugins and speed, we move it to Next.js with a custom admin panel and redirects from every old URL
No, the old one runs until switchover
We build the new version on a private staging address. The old site keeps taking inquiries until the last day, and the domain switch takes minutes at an agreed time
Yes, that is the third package
For a store we migrate the catalog, filters, product pages, orders and reviews, keep product and category URLs, and reconnect your ERP, payments and shipping. There is more work than on a company site, so the timeline starts at 10 weeks
Yes, the whole project in one team
The audit, design, front end, back end and migration are all done by one team. No need to hire a freelancer for each stage and figure out who broke the redirects. If you only need a new design for your own team, we can do that too
Send us your site's address and tell us what isn't working. We reply within two hours during business hours and send an estimate after the audit