01 · online stores for fashion

Online stores forapparel and footwear

Size charts and measurements for every item, outfits, try-on at delivery and marketplace syndication in one fast store. Built turnkey, so shoppers choose their size instead of guessing

Timeline
from 4 weeks

Built for your range, not a template

Shoes, kids’ clothing and lingerie sell differently and come back for different reasons. We build the store around your products

  • 01

    Your own clothing brand

    People buy style and quality they can’t touch. The site has to show fit, fabric and brand character better than a marketplace listing

    • Lookbooks and collection pages
    • Photos on models of different body types
    • Fabric content and care
    • Pre-orders for new collections
  • 02

    Multi-brand stores

    Dozens of brands, each with its own size chart. Shoppers need to see that their M in one brand is an L in another

    • Brand pages with filters
    • A size chart for each brand
    • Filter by sizes in stock
    • New arrivals by brand
  • 03

    Footwear

    Shoe size also means foot length and width. Leave them out and the pair comes back, even if the customer loved it

    • Insole length for every pair
    • Width and instep on the product page
    • “Runs small” hints from reviews
    • Tracking codes for every pair
  • 04

    Kids’ clothing

    Parents do the choosing and size by the child’s height and age. And they buy a whole set for the season

    • Size finder by height
    • Filter by age and season
    • Sets and bundles on one product page
    • A reminder when it’s time to size up
  • 05

    Lingerie and swimwear

    Underwear usually can’t be returned for hygiene reasons, so a wrong size costs the customer money. Accurate guidance before ordering wins

    • Fit by band and cup size
    • Exchange terms in plain view
    • Discreet packaging and delivery
    • Photos on models of different sizes
  • 06

    Stores with physical locations

    Shoppers want to know if their size is at the nearest store, and to pick it up or try it on today

    • Size availability by store
    • Reserve and pick up with try-on
    • Prices and discounts synced with the POS
    • Store addresses and hours on a map

The shopper journey to the right size

Six steps from finding an item to an exchange and the next purchase. At each one, the store answers the question people usually ask in chat

  1. 01Catalog and filters

    Finds the item

    A shopper searches for “black leather boots” and sees only the pairs available in their size. Filters for color, fabric, season and fit

  2. 02Size chart

    Picks a size

    The size chart and measurements for this exact item, the model’s height and size in the photo, reviews marked “runs large”. Size is chosen, not guessed

  3. 03Outfits and edits

    Builds an outfit

    Below the product, a complete look with this item: trousers, shoes, bag. Everything available in the shopper’s size goes into the cart in one click

  4. 04Payment and delivery

    Checks out

    One screen: contact details, pickup point or courier with a live quote, online card payment. If the carrier allows it, try-on at delivery is an option

  5. 05Partial purchase

    Tries on at delivery

    The shopper keeps what fits and pays only for that. The rest goes back to the warehouse, and stock levels update on their own

  6. 06Account and exchanges

    Exchanges and comes back

    An exchange request from the account in a minute, an email when the right size is back in stock, order history with sizes. Every step is tracked in analytics

In every fashion store

  1. 01Colors and sizes on one product page
  2. 02Size chart and measurements for every item
  3. 03Filter by sizes actually in stock
  4. 04Outfits and edits for every item
  5. 05Reviews with height and size chosen
  6. 06Online card payments with instant receipts
  7. 07Delivery with try-on and pickup points
  8. 08Exchanges and returns from the customer account
  9. 09Product and stock sync with your inventory system
  10. 10Analytics with ecommerce tracking

Stock levels for every size

The site, marketplaces and POS all pull availability from one inventory system. Sell the last M in-store and it’s gone from the site. No one reconciles stock by hand

We work with inventory, marketplaces, payments and shipping: ERP systems, Inventory software, Marketplaces, Online payments, Shipping carriers, Product feeds

Before kickoff we check what your inventory system can export and which options your shipping contract includes: scheduled sync, file exports or orders sent to a manager in the CRM. We promise only what we’ve confirmed

Fewer returns without extra discounts

Clothes and shoes come back mostly because the size was wrong or the item looks different from the photos. The product page fixes both, not customer support

  • A clear size chart

    Not one generic chart for the whole site but one per brand and category: local size, international size, chest, waist and hips. It opens right from the product page

  • Measurements for every item

    Garment length, sleeve length, chest width, insole length for shoes. The fields are set up once, and the content manager fills them in along with the price

  • Photos on different body types

    The same item on models of different heights and sizes, with a caption saying who wears what. Shoppers see the fit on a figure like their own

  • Reviews with height and size

    The review form asks for height, usual size and the size chosen. Together they produce a “runs small” or “true to size” hint right above the button

  • Try-on at delivery

    Partial purchase and try-on are built into checkout if your carrier supports them. We confirm which options your contract includes before kickoff

  • Honest fabric descriptions

    Composition, weight, stretch, sheerness, care instructions. Separate fields, not a paragraph of marketing copy where the key facts get lost

Fashion stores: packages

The cost depends on scope. We send a detailed estimate the day after the brief and don’t change it after kickoff unless the scope changes

  • Starter fashion store

    Custom quote

    4–5 weeks

    • Up to 300 items with colors and sizes
    • Size chart and item measurements
    • Online payments and delivery
    • Admin panel and analytics goals
    Get an estimate
  • Turnkey fashion store

    Custom quote

    8–10 weeks

    • Filters by size, color and fabric
    • Scheduled sync with your ERP or inventory system
    • Outfits and reviews with height and size
    • Syndication to marketplaces
    Get an estimate
  • Brand with stores and wholesale

    Custom quote

    from 12 weeks

    • Size availability by store
    • Customer account with exchanges and returns
    • Wholesale section with contract pricing
    • Labeling, POS and shipping in one flow
    Get an estimate

What drives the cost

  • A size finder based on shopper measurements with logic for each item
  • An inventory system without a ready integration, or ERP customization for size ranges
  • Multiple warehouses and retail locations with reservations for pickup
  • Moving off a website builder with orders, reviews and search rankings intact
  • Custom design instead of adapting your brand style

How a project runs

  1. 01

    Brief and estimate

    1–2 days

    A 30-minute call: how many items and sizes you have and where your stock data lives. The next day we send an estimate broken into stages

  2. 02

    Prototype and design

    7–12 days

    First a clickable prototype of the catalog, the product page with sizes and checkout, then the design. Changes happen before development, not after

  3. 03

    Development in stages

    per estimate

    Catalog, product page, cart, payment, inventory sync. Each stage goes up on a staging URL for review and is signed off before the next

  4. 04

    Launch and support

    30 days

    We migrate products and size charts, connect POS, shipping and analytics, and train your content manager. A month of support is included

Common questions

Open 01 of 06

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  1. It depends on scope; you get a fixed estimate after the brief

    The cost depends on the number of items, inventory sync and whether you need physical stores and wholesale. A three-hundred-item store with its own warehouse is the simplest case; a turnkey store with ERP sync and marketplace syndication is a bigger project. We send an estimate the day after our call and don’t raise it after kickoff unless the scope changes

  2. Size charts, item measurements and reviews with sizes

    Every item has its own measurements, every brand its own chart, photos are captioned with the model’s height and size, and reviewers say which size they bought. We also build size finders based on shopper measurements, but that’s a separate job: the logic for each category has to be tuned together with you

  3. Yes, with stock kept in one place

    We set up syndication of product listings with sizes and photos to marketplaces, plus product feeds for search engines. Stock is managed in your inventory system, so the last item in a size never sells twice — on the site and on a marketplace at the same time

  4. Yes, if your carrier supports it

    Many carriers offer partial purchase and try-on, but the terms depend on your contract. We add these options to checkout and connect them to inventory: items that aren’t bought go back into stock with no manual reconciliation

  5. We don’t promise numbers before launch

    That depends on your range, your patterns and the quality of your photos, and anyone who names a percentage up front made it up. We build what helps shoppers choose the right size and set up analytics: you’ll see which items get returned most and why

  6. The code is yours; hosting is your choice

    We build the store on Next.js with a custom admin panel, with no platform subscription fees. The source code and all access credentials go to the owner, and the store is hosted wherever suits you or on your own server. You can switch to another developer at any time without rewriting anything

Let’s discuss your store

Tell us what you sell, how many items you carry and where you track stock. We reply within two business hours and send an estimate the next day

What you sell

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